CH 7 Developing Corporate Strategy

This chapter talks about how to develop the corporate strategy to expand the business.

• Make Today Better, which covers our progress in six key impact areas and shows how we are redefining the business to improve our performance. 
• Design the Future, which illustrates how we are unleashing innovation to drive our business forward and embedding sustainability into our approaches to product and manufacturing. 

Nike already has strategy to improve their performance today and in the future. Nike believes that they are leading in the sport world, they have to prepare well for anything. I think that is the key that Nike can be successful.