CH 5 Creating Business Strategies

In this chapter, the book teaches about how to create strategies for a business in the competitive  business world. The book talks about two different type of strategies cost or differentiation. Nike locates the industries in China which can lower the production cost. However, innovation is at the heart of NIKE, Inc.'s business growth strategy. Our relentless focus to be better helps us create the world's most innovative products for consumers across the globe. This same philosophy and determination is driving change in how we approach corporate responsibility in today's marketplace. In recent years, Nike share 50% of U.S athlete shoes market; therefore, I think Nike is on the right track with the right strategies.