What is strategic management?
Strategic management is the process by which a firm manages the formulation and implementation of its strategy.
Why study strategy?
Employers expect you to be functionally fluent in accounting, marketing, or some other specialization. The also expect that you will understand the " big picture"-strategic management gives you the tools to understand and describe the big picture. This course will help you in several areas critical to your career. With a good strategy, a organization would be easier to achieve the goal. A bad strategy will make millions lose.
NIKE, Inc.
Nike, Inc. is an American multinational corporation
that is engaged in the design, development, manufacturing and worldwide
marketing and selling of footwear, apparel, equipment, accessories and
services.The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike's logo, tick mark, is a very successful design. It is easy to understand but with a lot of meanings. It is also a great example of strategy.
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