Nike has built a success story as good as it comes with new products. Nike took a relatively unlikely bid in
giving a young NBA player named Michael Jordan a signature brand which resulted in pure genius, well at least back in the 90's it was considered risky as in now many NBA players have sponsor contracts but still until this day not many NBA players have signature lines under iconic brands such as Adidas, Reebok, and Nike let alone any basketball player even comparing to what Michael Jordan has built under Nike. Michael Jordan has been well recognized as the basketball player ever to play the game. Only person who is even compared to him are Kobe Bryant and Lebron James who Nike has managed to snag up also. Of course back to the significance of Michael Jordan he has built a legendary legacy in the sports world and a man with such success it would only be fate for him to have build a legendary sneaker brand under Nike. Jordan has been retired for the last nine years yet he manages to sell more sneakers now under his name than before, not saying that he didn't sell many while in his playing days which he did but one would ask what a wonderful job Nike has done in keeping the Jordan brand afloat. Well this brakes down in to two primary components during Michael Jordan's career Nike managed to release a new shoe under the Jordan brand yearly even during the year he retired and then came back to the sport. Now Nike has a tremendous amount of sneakers under the Jordan line but the Jordan brand's success comes from the Jordan's retro line which consist of "twenty-three" (Michael wore number "23") sneakers which carry a nostalgic significance to Michael Jordan's career which fans of today still collect and buy due to its luxurious presence Nike has managed to tag along to the best basketball player ever. Nike introduced a new shoe which Jordan wore during the season yearly no breaks.
No comments:
Post a Comment